Search Engine Optimization (SEO)

Every search campaign starts with a firm understanding of your niche and demographic — your target audience, their needs, and how we can answer their questions. During our initial consultation we build a profile of your audience (age, location, problems, and what they're searching for) to place the campaign on the right path for future success.

Next we run a full website audit through professional tools like Semrush and Screaming Frog to see the good, the bad, and the ugly. We build a strategy to address every issue that could hurt your rankings — and re-run automated audits every month to stay on top of new ones. A free basic audit is available on request.

Search engines analyze three key factors: keywords, content, and links. The takeaway is simple — create good, high-quality content that targets your audience's keywords, with quality inbound and outbound links. Put content and audience first, and your pages will beat competitors and earn targeted traffic.

Knowing what your competitors are doing is key to beating them. We analyze your top competitors' rankings, keywords, and traffic sources, highlight where we can improve, and build that into your strategy — with monthly reports on how you compare and any movements in the SERPs.

Using a variety of tools, we research hundreds to thousands of keywords and phrases, with a breakdown on volume, difficulty, trend, cost per click, and click percentage. Keyword research lays the foundation for everything else — without it, you waste time and money on words that do nothing for you.

Content is king. Based on keyword research, we craft engaging topics and articles (750–2,500 words), create or source photography and custom graphics, and publish to your site with automated social sharing. We follow SEO best practices throughout — meta info, keyword density, internal and external links, and image alt tags.

On-page optimization cleans up your site so search engines understand it. We optimize titles, headings, content, internal and external links, images and alt text, page speed, mobile support, caching, and schema — and set up internal links to improve authority flow to your sub-pages.

Off-page optimization is reputation management for your website — building traffic by creating and promoting content across the web through white-hat means. We work to raise your domain rating (a 0–100 authority score) to a respectable level, using a broad network of connections to build high-quality, effective backlinks.

Backlinks are links from other websites to yours, and they boost your authority and visibility. We use white-hat manual outreach to webmasters in your niche with high authority and real traffic — and we treat each backlink with care, never outsourcing to backlink farms that get sites penalized. Costs vary by site and authority.

We set up every client with Google Analytics and Webmaster Tools — free services to manage your site's performance and rankings. We configure conversion tracking for phone calls, form submissions, and purchases, submit index requests, and troubleshoot any ranking issues that arise.