New Campaign PPC Case Study
Goal: Build a brand-new campaign to drive conversions for a product-and-service company.
Overview: We onboarded a new client with a fresh PPC campaign. They were skeptical at first — but when the calls, foot traffic, and leads started coming in, it was a revelation. So many people had wanted their products and services all along and never knew they existed!
Background
The client had never run Google Ads and was nervous about tossing money into a black box with no promise of a return. We discussed their goals and formulated a strategy that would start slow — proving the opportunity before scaling budget.
One of the biggest client fears is losing their investment. With many years of Google Ads experience, we won't risk your ad-spend dollars unless we see ample opportunity for a positive ROI.
The Beginning
Google Ads intercepts people who are actively searching for a solution, placing your ad above and below the organic results — letting a small or new business compete against established players who rank higher organically.
Data is our foundation. We research keyword volume, competition, and cost per click, and study the competitive landscape to understand how hard we'll need to work to earn premium ad positions. From there we build the campaign structure and launch.
The Work
- Keywords — researched lower-funnel keywords with our own tools and Google Keyword Planner, organized into tightly-themed ad groups, and built a negative-keyword list to prevent wasted spend.
- Ads — wrote fresh, keyword-specific headlines and descriptions so each ad directly answers the searcher's question — raising relevance and click-through rate.
- Extensions — added sitelink, callout, structured-snippet, and location extensions to expand ad real estate and give searchers more reasons to click.
- Targeting — dialed in the geographic radius to reach the right customers without wasting budget on people too far to convert.
The Results
- Cost $6,000 / month
- Conversion Rate 7.5%
- Conversions 1,390
- Cost Per Lead $4.38
Conclusion
The once-skeptical client became a believer. A carefully-built, data-driven campaign turned first-time ad spend into a steady stream of calls, foot traffic, and leads at a healthy cost per lead. When they're ready to scale, we can grow the budget while keeping performance strong.
